RobDWaller Blog and Profile

I am a PHP and JavaScript Developer and Head of Tech at a communications agency in London.

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Personal Statement

I am the Head of Technology at Breakthrough Media where I run the team of software developers and digital project managers. Our focus is primarily LAMP stack based technology, however over the past year I have helped the team move away from WordPress and jQuery development to more general development.

The team now works with a wide variety of technology including Vue.js, vanilla JavaScript, PHP frameworks such as Laravel and Symfony, and Python. In addition to this we are beginning to work on data projects based around Tableau and other visualisation tools. We have also begun to introduce agile based methodologies, such as stand ups, retrospectives and tech talks to improve communication and innovation.

Prior to Breakthrough Media I worked as a freelance software developer for a number of agencies including BBH, Wolff Olins, WTG and WebCredible. The work ranged from private to public sector and focused on areas such as digital marketing and web development. Along with this I have run my own business which found success in 2012-13 when I released a social media analytics app, that has been used by over 1 million people, and then sold part of my business.

I have strong communication skills, having regularly presented talks in both business and public settings. In addition while at WebCredible I spent four years running their HTML and CSS training courses.

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Skills

PHP, MySQL, Laravel, JavaScript, HTML, CSS, SCSS, Bash, Mongo, Elastic, Gulp, Webpack, Node, NPM, Yarn, Apache, Nginx, WordPress, C#, AWS, Symfony, Doctrine, Centos, Ubuntu, Tableau

Experience

Breakthrough Media, Head of Technology

May 2016 – Present

Run the software development and digital project manager team. Oversee and work on projects ranging from small Composer based WordPress sites, through to larger Laravel and Symfony based projects, in addition to data projects based around Python, JavaScript and Tableau. Work closely with other departments including accounts, finance and creative to ensure smooth running of projects.

WTG (Web Technology Group -- Civica Group) PHP Senior Developer

October 2014 – March 2016

Worked with WTG to update one case management system and start the build of another, both in Laravel, for central government departments. In addition to this I worked on several updates for a WordPress Intranet system for the NHS. All the work involved Unit Testing and following SOLID coding principles.

Status People Ltd, Founder and Lead Developer

August 2011 – Present

Founder and Lead Developer of Social Media Development Company. Released the Fakers App in 2012. Also produced social media marketing and analytics software for other companies. More information can be found at http://statuspeople.com or @StatusPeople on Twitter.

StatusPeople.com and Fakers App

In 2011 I started my own social media analytics company. In 2012 I launched the Fakers App, it has been very successful and been used by over one million people. It was also mentioned in the media across the world including Mashable along with an interview on CNN.

During 2013 I sold half of the business to a larger company, but I still run the Fakers App.

Media

Forbes

Jan 7th 2014

Forbes gave us a mention in their article about social media fame and how much it costs.

USA Today

Jan 5th 2014

USA Today mention StatusPeople in their article regarding Social Media click farms.

NDTV

Apr 13th 2013

NDTV interview me for their progamme on Fake Social Meida and Politics, about 11 mins in.

New York Times

Apr 5th 2013

The New York Times mention StatusPeople in their article about how Fake Followers, Likes and Views on Social Media has become a multi-million dollar industry.

BBC Spain

Nov 8th 2012

BBC Spain asked me for my opinion on Nate Silver and his work on big data in relation to the US Elections. You might need to use Google Translate for this one.

Evening Standard

Oct 15th 2012

I was interviewed by the Evening Standard in relation to Fake Followers on Twitter and my Fakers App.

BBC Radio 4

Sep 3rd 2012

I appeared on BBC Radio 4 show You and Yours to discuss social media spam. I appear about 7 minutes in.

CNN

August 27th 2012

I appeared on CNN to discuss fake and spam followers on Twitter.

New York Times

August 22nd 2012

I was interviewed and mentioned in the New York Times in relation to the Fake Followers Apps.

Mashable

August 22nd 2012

The Fakers App got a mention in Mashable.

FastCompany

August 13th 2012

The Fakers App got a mention in FastCompany.

The Telegraph

July 25th 2012

The Fakers App got a mention in The Telegraph in relation to former MP Louis Mensch's Twitter follower problems.